What is copywriting job

Did you know that we watch ads between 4000 to 10,000 each day?

But only a few ads successfully grab our attention and make us stop, think, or click. Behind those attention-grabbing ads, there is one skilled copywriter. 

If you think a copywriting job is just about crafting content in “good writing style”, it’s false because good writing can not sell alone. It’s more than that. You are missing key ingredients.

Copywriting job is all about strategic communication with a specific purpose.

Do you want to know in detail what a copywriting job is?

If yes.

So you are at the right place because today, you will uncover the copywriting job. What do copywriters do? By the end of this blog, all your misconceptions about the copywriting career will be clear, and you will clearly understand the job. What exactly does a copywriter do? 

So, are you ready to uncover the exact truth? 

If so, let’s begin.

Introduction: Why Copywriting Is In Every Discussion Nowadays

The Rise Of The Copywriting: Why It’s In High Demand And What Is It

Copywriting is the art of writing where every word is written for a specific purpose: to persuade people to take an action. It could be anything such as (signup form/newsletter, requesting a demo, downloading a resource, etc ). Copywriting is different from other types of writing because:

• It is Goal Driven. In copywriting, each word has a purpose.
• Psychology Backed utilizes principles such as storytelling, scarcity, and social proof.

High Demand for copywriting 

• Due to digital transformation, every business needs a website, social presence, emails, and landing pages, and for these things, they require persuasive text due to the need for business copywriting, which is essential for them and not optional.
• Nowadays, big businesses, small businesses, and solo entrepreneurs are investing to get copywriting work. It shows copywriting is everyone’s need.
• As mentioned by coherent market insights in 2025, the copywriting services market is estimated to be valued at 29.28 Bn.

Myth-Busting Common Misunderstanding About Copywriting

Let’s destroy the wrong beliefs that stop newbies from taking copywriting seriously.

Myth 1: “Copywriting is all about writing catchy slogans”.

Truth: Actually, writing slogans is part of the brand copywriting. But many things are written using copywriting skills, such as:

• Writing funnels for emails that generate millions.
• Construct brand voice guidelines.
• Writing long-form sales pages.

Myth 2: “AI will replace copywriting.”

Truth: AI is helpful in idea generation and research work but lacks emotional nuances and consistency with brand voice. To craft a copy that creates an impact, you must refine it with human creativity.

Myth 3: “You need a degree to succeed.”

Truth: Copywriting is an entirely skill-based profession. There are many copywriters that are self-thought. All you need is a good portfolio and an understanding of the psychology of clients because the client always wants their work to be on time and creative. They never ask about their degree.

Why Is Copywriting The Backbone Of Modern Marketing?

To grab your audience’s attention, you have to remember that everything, whether it is click, sales, or scroll, starts with a word. That’s why businesses consider copywriting a growth lever, not just nice to have.

Here are the reasons why copywriting fuels each part of modern marketing.

• Your budget is worthless if you don’t have highly converting copy in performance marketing (Paid Social, PPC).
• Your email marketing can’t make a difference without a persuasive subject line, opening line, body copy, and CTA.
• Nowadays, you have just 8 seconds to grab your audience’s attention, making it convenient for them to stay on your website and landing pages. With an excellent copy, you can achieve this goal.
• Without effective copywriting on social media, whether you are working on Facebook, Instagram, or Twitter (X), you can’t grab the attention of people. 
• With copywriting, you can maintain your consistent brand voice across all marketing channels, and it builds your brand’s identity.

What Exactly Is a  Copywriting Job?

A copywriting job is to craft persuasive and promotional content that usually aligns with the business goals, such as (increasing clicks, engagement, or sales ) and encourage specific audiences to take action.

It is different from other forms of writing because you have specifically worked with having a persuasive or commercial goal in copywriting.

As a copywriter, your job isn’t just about writing words. Instead, you need to be strategized with your approach to writing content that is highly optimized and communicates values that deeply resonate with your audience.

How Copywriting Is Different From General And Content Writing

Essential Skills Required For Copywriting Job

• You have to have a research obsession.
• You must have a testing mentality.
• You should be able to understand your audience’s needs and pain and how you can solve them.
• You must be focused on clarity over cleverness.
• Knowledge of SEO.

What Does a Copywriter Do On a Daily Basis?

The daily life of the copywriter is dynamic. It’s not just about writing catchy phrases all day. There are many things involved in daily routine. Let’s discuss the core task which a copywriter has to perform:

Task 1 Researching Audience Pain Points

When any new project starts without understanding the targeted audience, a copywriter can’t write a single word, so audience research is necessary in order to get the expected outcomes you want.

Keep in mind that you can’t start copying just with your creativity. You need to have clarity about the customer’s mind.

To perform the research task, you need to:

• Analyze the reviews of customers, understanding their pain and problems.
• Deeply study competitor’s messaging to know what works for them.
• Review support tickets and FAQs.

Task 2 Making Strategy For Messaging, Hooks, and Angles 

After understanding the target audience, the next task of the copywriter is to construct the framework for messaging. It includes:

• The big idea of the campaign.
• Craft a hook that grabs the attention of the audience.
• The unique angle that positions service or product differently.
• The tone aligns with the emotion of the audience and brand voice.

Task 3: Writing, Editing, and Proofreading

 When you have your framework in task three, actual work begins where the actual writing process starts. I don’t think it’s the main event. It is just one step in a big process.

Here is the breakdown of the daily writing process:

• Initially, copywriters craft initial drafts, which are messy and fast, and just get ideas down.
• Then they start editing work, which includes ensuring clarity, cutting fluff and sharpening Call to Action (CTA).
• In the third step, they do proofreading, where the main task is to improve readability and ensure no mistakes.

Task 4 Collaboration With Dev, Marketing, And Design Team

Copywriters can’t work alone. They have to collaborate with the following:

• Designers: To ensure visuals complement copy layout, typography, and the choices of image intent of copy.
• Developers: To ensure the structure of the landing pages is easy to scan and support copy.
• Marketing Team: To ensure that copy is aligned with the campaign goal, target audience, and keyword strategy.

Task 5 A/B Testing For Results Improvement 

It is essential for a copywriter to obsess over performance data:

What should A/B test:

• Headlines.
• Subject lines of email.
• Title of lead of magnet.
• Call to Action (CTA).
• Short-form copy Vs long-form copy.

Task 6 Stay updated with trends and tools

The copywriter is responsible for updating their knowledge daily on what new things come into the market and what is in trend. To keep yourself updated, you need to follow these tips:

• Follow the top industry leaders.
• Keep updated with which new tool comes to market to help you streamline your work process better.
• Keep an eye on top brands’ ads and messaging.

Types Of Copywriting Job

Copywriting is a dynamic profession. There are different niches in copywriting, each requiring a unique strategy, creativity, and market understanding.

There are seven major types of copywriting jobs. Let’s explore each one by one.

Marketing Copywriter

The responsibility of a marketing copywriter is to craft the narrative of the brand and promotional campaigns to build awareness, shape the customer’s perception, and ultimately drive engagement and conversions.

Key responsibilities:

• Write paid ad copy for different mediums, such as social media and PPC.
• Develop the positioning statement of the brand.
• Make promotional messages for posters, brochures, and packaging.
• Craft taglines and brand slogans.

To get a marketing copywriter job, you need to have a strong grip on brand storytelling and understand the customer’s psychology.

Sales Copywriter

Sales copywriters are considered direct response specialists. The job of a sales copywriter is to craft a copy that is highly focused on conversion and encourages the target audience to take immediate action.

Key Responsibilities:

• Craft sales and landing pages that convert.
• Write a sequence of emails that drive purchase.
• Build copy for lead generation funnels.
• Write persuasive sales letters.
• Develop a strong call to action that creates a sense of urgency.

If you want to start a job as a sales copywriter, you need to have a strong command of top copywriting frameworks such as AIDA and PAS, and you should understand the psychology of buyers.

Email Copywriter

The job of an email copywriter is to create persuasive email copy that helps to build relationships with potential customers and motivates them to take the step in the customer journey. 

Key Responsibilities

• Craft a sequence of an automated email (drip campaigns).
• Write attention-grabbing subject lines that enhance open rate.
• Write promotional emails and weekly newsletters to keep subscribers updated.
• Test each element of the email copy, such as the subject line, body copy, and CTA.

To work as an email copywriter, you must master the art of personalization, write like you are talking to someone, and craft a copy that resonates with your audience.

SEO Copywriter  

SEO copywriting jobs are all about writing copy that serves both the reader and search engine in order to rank better on SERP.

Key Responsibilities

• Craft SEO-friendly persuasive meta descriptions, titles and headings.
• Write optimized content that fulfils the intent and fills content gaps.
• Make a balance between readability and density of keywords.

As an SEO copywriter, you must keep up-to-date on search engine algorithms and the latest SEO practices. You must also have the skill to use help full SEO tools smartly.

Social Media Copywriter

Social media copywriting is about writing concise, shareable copy and encouraging users to stop their thumbs from scrolling. Social media is a high-speed digital medium where users are bombarded with thousands of different kinds of content, so here, a copywriter’s job is tough because their copies just have a few seconds to grab their attention.

Key Responsibilities

• Write attention-grabbing, grabbing, and stop-scrolling captions.
• Script for the video reels.
• Build brand guidelines.
• Craft paid ads copy.
• Develop ideas for viral content.
• Use hashtags strategically.

If you want to work as a social media copywriter. In that case, you must keep yourself highly updated on the trend and know the best practices for writing copy for different platforms, such as how each platform’s algorithm works. You are writing copy for the character limit for writing copy for each platform.

Technical Copywriter

The job of a technical copywriter is to turn complex ideas into simple, clear, and persuasive forms for high-level businesses such as B2B, healthcare, SAS, or finance.

Key Responsibilities

• Craft case studies and product guides.
• Write benefit-driven copy by simplifying complex technical specifications.
• Collaborate with sales engineers or product teams.
• Jeel in factual clarity with persuasive writing.

To get a job as a technical copywriter, you should have strong research skills and know how to highly “tech speak” into consumer-friendly messaging.

Video Scriptwriter

Video content works better than simple static content, which is in high demand nowadays. As a scriptwriter, you must write a copy of the video content. It includes YouTube ad copy, explainer video script, brand storytelling, etc.

Key Responsibilities 

• Craft script for explainer videos.
• Writing storytelling-based scripts for brands.
• Develop script for TVC and DVC.
• Collaborate with the production team.

If you want to work as a video script writer. In that case, you must be highly creative, develop unique ideas, have research ability, and understand how to turn complex ideas into engaging content.

Who Hires Copywriters

To start a copywriting job, you need to know where you can find opportunities to get hired. In this section, you will explore different platforms where you can find a copywriting job and employers who are looking for talented copywriters.

So, let’s start!

In-house marketing Teams 

Many businesses that require highly digital communication need copywriter as a part of their in-house marketing teams, such as:

• Tech companies that provide software as a service or have their digital product.
• E-commerce brands sell different kinds of products online.
• Corporate Enterprises companies like Coca-Cola, Nike, etc.

Working with in-house teams has many benefits because you have a great opportunity for long-term growth, stability, and a deep understanding of the brand’s strategy and tone.

How can you find in-house job opportunities? 

• Visit the career pages of different brand’s websites.
• Use platforms like LinkedIn to search for a job.

Digital Marketing And Advertising Agencies

Digital marketing and Advertising agencies need copywriters because they need content for many clients who run different businesses. 

These agencies are the goldmine for copywriters because by working with them, a copywriter gets huge experience, and they become able to work under pressure and build the ability to collaborate with a team.

How can you find a job opportunity in digital and advertising agencies?

• Search the agency you want to work for on Google, “[agency name] + career”. 
• Follow agency pages and their HR people on Linkedin.

Nonprofit Organizations And Educational Institutions

These types of organizations require huge persuasive content to spread awareness, get donations, and explain complex issues in an easy-to-understand, engaging way.

How can you find a job opportunity there?

• Visit the job board, nonprofit-specific.
• Visit major public universities and check their career pages. 

Freelance Platforms

These are considered the marketplace that connects copywriters with clients looking for copywriting resources. On these platforms, various clients hire copywriters for project-based work.

Top Freelance Platforms To Find Work:

• Freelancer.com: This platform works on a bidding model where clients post their projects, and freelancers place their bids.
• Fivver: On this platform, you have to make gigs where clients directly contact you.
• Upwork: On this platform, clients post their projects, and you have to submit your proposal.

To work on these platforms, you must build your profile strategically and be patient and consistent in getting projects.

Remote Jobs Vs. Office Culture Job 

The trend of remote jobs is at a peak and has transformed the landscape of the copywriting job industry. However, many companies still prefer to hire on-site copywriters who should be working in their offices.

Let’s discuss Remote Jobs vs. office Culture Jobs.

How To Land First Copywriting Job

Many people are confused about how to get their first job as a copywriter and what things are required to pass the job interview.

In this section, I will share six proven steps to help you land your first copywriting job.

So let’s start and discuss what are those six steps: 

Step 1: Make No Client Needed Portfolio

Copywriting is a skill-based profession, and in order to show your skill set, you must have a portfolio.

But many of you are confused about building a portfolio without work experience with a single client.

But there is a solution: “Build Your Portfolio From Scratch.” To do this, you need to make spec pieces– fake but realistic projects– for the different industries you want to serve. 

This portfolio will help you to show clients your skill set and level of knowledge of copywriting principles. 

What is included in “No Client Needed Portfolio.”

• Landing Pages Mockup: Select any brand you are interested in and then write a copy of the landing pages for them using copywriting frameworks to structure them persuasively.
• Ad Campaign Sample: Pick a brand and write ad campaign copies for different platforms, such as Facebook, Google ads, YouTube video ads, etc., to show your platform’s adaptability.
• Email Sequences: Make a campaign hypothetically choose the scenario of product launching and then make an email sequence copy.

Step 2: Make a focused Resume And Cover Letter.

Keep in mind no one can directly schedule a meeting with you. They first prefer to see your Resume and cover letter before setting up an interview or meeting with you.

Consider these two things as your direct marketing material when applying for a copywriting job. These things aren’t just your list of duties.

Best Practices To Build Resumes for Copywriters  

• First, craft your headline or summary section in which you mention your passion for copywriting.
• Then, in the second step, mention your experience and achievements, mainly focusing on your achievements that grab attention.
• In the third step, write your skill section. In this section, emphasize the skills that show your expertise in copywriting, such as research skills, knowledge of frameworks, etc.

Best Practices For Writing Cover Letter

• Begin with an engaging and personalized opening showing you have researched the specific role and the company you are applying for.
• Emphasize your enthusiasm for copywriting, how passionate you are, and your level of understanding.
• Focus on the benefit your employer will get if they hire you instead of just listing your skill set.
• Refer to your portfolio specifically for the section relevant to the job requirements.
• Lastly, end up with a strong call to action and encourage the employer to take the next step. 

Keep in mind that your cover letter and Resume are flawless, with no spelling, grammar, or style mistakes.

Step 3: Apply for The Job

Once you have your portfolio, Resume, and cover letter, it’s time to apply for the job. To find the opportunity and apply to grab the chance there are different ways such as:

• Start networking and build your profile on platforms like LinkedIn, add people in the human resource department, and follow company pages.
• Join job portals like Indeed, Glassdoor, etc., search for opportunities, and apply for relevant jobs.
• Join the community groups on social media platforms, such as Facebook, where people are looking to hire copywriters.
• Visit job fairs where multiple employers are looking to hire copywriting profiles. 

Copywriting Career And Growth Paths

Copywriting is not just a dead-end job. It’s a dynamic, evolving profession where you have a highly scalable career.

In this section, you will explore major growth trajectories. It will be helpful for you to map out a career path that aligns with your goals. 

So, let’s start!

Career Levels

The career growth progresses through different stages, starting from the junior level and ending with leadership roles such as creative director.

Let’s discuss step by step career level journey:

Junior Copywriter

The job description of the junior copywriter is to perform entry-level tasks, usually under the supervision of seniors:

Task Included in the job description of a junior copywriter:

• Drafting of simple emails.
• Rewriting of headlines.
• Updation of blog post.
• Writing basic web and social media copy.

Mid-level Copywriter

Mid-level copywriters are responsible for taking ownership of the complete campaign. They work with less supervision.

Task include in the job description of a mid-level copywriter:

• Develop strategic creative concepts.
• Craft ad campaigns.
• Make an email sequence copy.
• Craft web copy.

Senior Copywriter

The role of senior copywriter is to lead the project where they have to monitor junior team members.

Task include in the job description of a senior-level copywriter

• Make band guidelines.
• Ensuring brand voice consistency across all channels.
• Provide strategic guidance.
• Build overreaching campaign messaging.

Head Of Copy Or Creative Director

Manage, look after, ensure everything is up to the mark, and handle the complex situation.

 Key Responsibilities

• Pitching the concept to all stakeholders.
• Make the overall strategy of the campaigns.
• Monitoring each team member’s performance.
• Ensuring the quality of work.

Generalist Vs. Specialization Path 

Generalist 

A generalist path is where you have many copywriting projects for different industries. In a generalist path, there are these advantages:

• In this path, you gain huge experience.
• You have flexibility.
• There is a Broad client base.
• Availability of a variety of work.

The disadvantage of this path is that you get lower rates than specialists, making it harder for you to differentiate.

Specialization

In the specialization path, you develop deep expertise in a specific format (Email writing, SEO content, video scriptwriting) or a particular industry (technology, finance, etc.). 

The advantages of the Specialization Path are:

• There is less competition.
• You can get higher fees.
• You can build your strong personal branding.

The disadvantage of this path is you have limited opportunities if, in any condition, your niche declines or you want to change your interest, so it requires too much effort for a change.

Passive income opportunities with digital product

Specialist experienced copywriters have great opportunities to generate passive income by creating digital products alongside client work.

Types of digital products As an expert copywriter, you can build:

• You can launch your e-books or guides.
• You can launch your premium courses.
• You can sell templates and swipe files.
• You can develop your paid membership sites where you offer premium content. 

Work As a Content Strategist Or Consultant

Once you get a lot of experience in copywriting having a sense of understanding the audience’s behavior, you know how to make content plans and how brand messaging and marketing funnels work.

After reaching that level, you will be well-suited for transformation and will start to work as a content strategist or consultant.

Content Strategist

The responsibility of a content strategist is to build the brand’s overall strategy. It includes planning and measuring the content across different mediums.

Consultant 

The consultant’s responsibility is to analyze the quality of communication, find the loopholes, and provide guidance on improving the quality and filling loopholes.

How Much Do Copywriters Make?

Money is motivation, a very important factor that should be considered before choosing any career. In this section, you will explore how much money you can make as a copywriter using different working models.

So, let’s start!

Freelance Vs. Full-Time Copywriters

Freelance Copywriter

Freelance copywriters work project-based, where clients are willing to pay different prices. It all depends on how much freelance copywriters have experienced.

The earning potential of freelance copywriter according to their experience are:

• Entry Level: It is a beginner level. They earn around ($20 to $50/hr) 
• Experienced Freelancers: They are mid-level and earn around ($75–$150/hr)
• Specialized: They are (Top 10%) senior-level copywriters with good experience. They charge around ($200/hr)  

Note these are round figure amounts, which I have analyzed through research and then mentioned here. Some freelancers may charge less or more according to the project scope of work.

In- house Full-Time Copywriter’s Salaries

In-house copywriters get a salary along with most employers giving them benefits such as (health insurance, paid leaves, convenience, etc).

The earning potential of freelance copywriters according to their experience are:

• Junior: Copywriters with around (0-2) years of experience are considered junior-level copywriters. They earn around ($40,000–$55,000/year).
• Mid Level: Copywriters having experience around (3-5) years of experience consider mid-level copywriters. They earn around ($55,000–$80,000/year).
• Senior Level: Copywriters having more than 5 years of experience are considered senior-level copywriters. They earn around ($80,000–$120,000+) per year.

Salary Range Chart By Country Level 

Typically, countries such as the US, UK, European top countries, etc, paid higher as compared to east side countries like India, Pakistan, and Bangladesh.

Conclusion

In this comprehensive guide, you have explored what a copywriting job is. Now, I am confident that you have a clear idea about the different roles of copywriters. I have discussed every detail with you about copywriting career, such as:

• Demand for copywriting and the difference between content writing and general writing.
• Myth and common misunderstanding about copywriting.
• The daily task of copywriters.
• Types of copywriting jobs.
• Who hires the copywriter?
• How much do copywriters earn?
• Career path for copywriters. 
• How to make a resume and cover letter.

In a nutshell, I have discussed everything that is needed for you to know what a copywriting job is.

I hope you have gained valuable knowledge about your copywriting career, but if you still have any questions, you can ask me in a comment or email me.