AIDPPC Copywriting Formula Suppose you are working on a copy and have spent hours crafting a perfect landing page, email, or ad copy. You have put in your best, and you are confident that the copy you have made is compelling and gives you the desired result as per your expectations.
But you get disappointing results once you publish the copy you have crafted.
Does it sound familiar?
If Yes!
So, I have some good news for you today. I am going to share the game-changing copywriting formula AIDPPC with you. It is a proven framework that helps you craft copy that builds interest, grabs attention, and encourages your reader to take action.
This guide is for you, whether you are a marketer or copywriter who wants to refine your skills or someone who is trying to crack the code of persuasive copy.
By completing this guide, you will be able to craft copy that informs and converts.
So, are you ready to level up your copywriting skills?
If Yes, let’s start!
What is the AIDPPC copywriting formula?
The AIDPPC Copywriting is a six-step framework that you can use to structure your copy to guide your target audience through the buyer’s journey, from grabbing their attention to encouraging them to take action.
AIDDPC stands for:
- (A) Attention: Capture your audience’s attention immediately with a compelling hook.
- ( I ) Interest: Build interest that makes them curious and keeps them engaged
- ( D ) Description: Explain clearly about what you are offering.
- ( P ) Persuasion: Convenience them by mentioning the benefits or value they will get from your product or service.
- ( P ) Proof: Back up your claim by providing evidence or social proof.
- ( C ) Close: Encourage them to act now.
Each step of AIDDPC Copywriting is strategically placed to guide your target audience through three natural flow steps: engagement, trust building, and conversion.
Why Does the AIDPPC Formula Work? (The Psychology Behind the Framework)
AIDPPC Copywriting is not just a random flow of six steps—it influences human behavior because it is rooted in psychological principles.
Let’s discuss the science behind why the AIDPPC framework is so effective:
Attention Psychology:
It is the psychology of humans that they pay attention to the thing that stands out, known as selective attention. With the help of bold headlines have emotional triggers that make your copy stop scrolling and immediately grab your audience’s attention.
The Influence of Curiosity
After grabbing attention to keep your audience engaged, building curiosity is essential. This is called the curiosity gap– The room between what your audience knows and what they want to know. You can keep your audience engaged by teasing benefits or solutions.
The Role of Social Proof and Trust
People need evidence before making a decision. They most likely trust a service or product if they see other people the same as them using the same service or product and having had a positive experience. This is called social proof. You can build credibility and trust with the help of testimonials, reviews, and case studies.
The Science Behind Persuasion
Dr Robert Cialdiani outlined the principle of persuasion that includes main factors such as:
- Reciprocity: Provide something valuable (e.g., free trial) that encourages your audience to take action.
- Scarcity: Creating a sense of urgency by mentioning stock shortage or limited availability.
- Authority: explain expertise to build trust.
These play a key role in the AIDPPC framework.
The (Close) Importance of Call To Action
The close step leverages the principle of decision fatigue. With the help of a compelling, straightforward, and clear call to action, you can make it easy for your target audience to take the next step.
Step by Step Implementation: how to use the AIDPPC copywriting formula
The AIDPPC framework helps you craft highly converting copy, but only if you implement each step correctly.
In this section, you will learn practical tips on how to strategically implement each step of AIDPPC to tailor a copy that engages, builds interest, and motivates action.
So, let’s start!
Attention
Attention is the first step of the AIDPPC copywriting formula. Your copy must grab attention in a few seconds, and your first line (headline) plays a major role in capturing the attention of your target audience.
So, in the attention phase, all you need to work on is your first line (headline), which must be a compelling hook that immediately grabs your target audience’s attention and encourages them to stop scrolling.
How do you craft first lines that capture attention?
In order to make your first line captivating, there are some techniques you can follow, such as:
- Incorporate a curiosity-driven hook.
- Ask compelling questions that encourage your audience to find answers.
- Mention bold statements.
- Incorporate stats or data in the form of numbers.
- Highlight the pain point.
- Mention the key benefit your audience will gain.
Interest
After you grab your audience’s attention, your next task is to keep them engaged by building interest.
In order to build interest, you can use these two approaches:
- Storytelling: Stories are 22 times more memorable than facts alone, and they make your copy relatable and create a personalized emotional connection.
- Open Loop: It is a mystery or unsolved question that builds readers’ curiosity to learn more.
Description
After building interest in the third step, you need only describe your service or product.
In this step, you need only mention what you are offering and how your solution can help your target audience eliminate the pain or problem they are facing.
Tips to craft a description:
- Instead of focusing too much on features, focus on benefits.
- Keep it simple, and avoid jargon and complex technical terms.
- Use bullet points and short paragraphs to make your description easy to scan.
Persuade
In this step, you need to convenience your audience by leveraging psychological triggers and addressing their objections.
With the help of these practices, you can remove the hesitation your audience may have that stops them from making a purchase decision.
Tips to Persuade:
- Address your audience’s common objections, such as Price, Time, and Skepticism.
- Incorporate strong psychological triggers such as Reciprocity, Authority, and Loss aversion.
Proof
After persuasion, remove all remaining hurdles that can stop your target audience from making a purchase decision. Use Proof to show your audience how your service or product has already helped people solve their problems or pains.
How to Proof?
- Mention testimonials of your satisfied customers.
- Incorporate case studies in the form of detailed success stories.
- Support your claim with the help of statistics and numbers.
- Highlight if you have media mentions or trust badges.
Close
Lastly, in this step, you need to encourage your audience to take an action that is clear and straightforward and creates a sense of urgency or scarcity.
Tips for writing compelling CTA:
- Mention only one CTA.
- Ensure that your CTA aligns with your campaign goal.
- Use powerful words.
- Reduce risk to make it captivating (e.g., try it for 30 days, which is 100% risk-free).
Conclusion
AIDPPC copywriting formula is the proven framework you can use to craft your copy, whether writing for a landing page, social media, or email campaigns.
This formula helps in tailoring copy that engages and converts. Using the six-step journey of Attention, Interest, Description, Persuasion, Proof, and Close, you can create a journey for your target audience, from addressing their needs to encouraging them to take immediate action.
In this guide, you have learned all about AIDPPC, from basic understanding to how to craft each step.
Now, you must try this and make a copy using this formula.
Lastly, if you have any questions, you can ask me through email or mention your question in a comment.