Hey,
Do you want to know what is SEO Copywriting?
If yes, and if you want to know!
Then, I would like to congratulate you. You have come to the right place because
In this article, I will explain what SEO copywriting is.
At the end of this article, you’ll feel like a Seo Copywriter😎
Stay connected with this article. I have written a bonus Suggestion for you at the end.
What things you’ll learn?
| S.no | Topic |
| 1 | What is SEO Copywriting? |
| 2 | Why is Seo Copywriting important? |
| 3 | How Does Copywriting Help With SEO? |
| 4 | Where should I include my targeted keyword to make my copy search engine friendly? |
| 5 | What type of content is best for SEO Copywriting? |
| 6 | How do I know what keywords to use? |
| 7 | How can you track your SEO copywriting? |
| 8 | Bonus Tip |
| 9 | Conclusion |
What is SEO Copywriting?
SEO Copywriting is the process that helps you use search engine optimization techniques strategically and make your copy friendly for both humans and search engines.
It includes incorporating targeted keywords into your copy, setting meta descriptions and titles, writing compelling headlines, and structuring your copy to make it easily understandable for search engines and humans.
Why is Seo Copywriting important?
SEO copywriting helps you to rank better on search engines. It signals to search engines to prioritize your content. With the help of SEO copywriting, you can improve user experience, Drive valuable organic traffic, generate sales and leads, and build trust.
How Does Copywriting Help With SEO?
When someone hears the word “Copywriting, ” they think about the content written for advertising.
However, copywriting is not just for advertisement. It can also be used for other marketing mediums like blog or email script writing.
If you adopt Copywriting techniques with SEO best practices in your blog or landing page writing. Search engines prefer your content to rank at the top.
To better understand, let’s compare two paragraphs, one written using Old SEO techniques and the second using SEO copywriting techniques.
Comparision
| S.no | Old SEO Techniques | SEO Copywriting Techniques |
| 1 |
Keyword Usage Look, unnatural keyword stuffing “cheap laptops.” Just here, the aim is to rank higher, nothing else. |
Keyword Usage On the other hand, analyze how keywords are incorporated naturally, “budget friendly laptos” and “affordable laptops.” here, the focus is on better user readability. |
| 2 |
Readability The paragraph looks awkward because of the repetitive keyword. |
Readability The paragraph flow is smooth, helping the reader and providing valuable information. |
| 3 |
Engagement There is no user engagement; the focus is only on keyword density. |
Engagement User engagement is high because the user’s needs are addressed, encouraging them to explore more. |
| 4 |
Value Proposition Here, analyze one thing that only mentioned cheap laptops without highlighting any benefits. |
Value Proposition Here, the paragraph emphasizes the benefits such as (budget-friendly, good battery life, and excellent performance). |
| 5 |
Call to Action Poor incorporation of call to action, not telling the user what to do next. |
Call to Action Encourage potential customers to explore more to find the perfect laptop according to their needs. |
Where should I include my targeted keyword to make my
copy search engine friendly?
There are some Places where you can put your SEO target keywords so you can easily rank on Google.
- H1 Heading
- Subheading
- Slug of the specific Page
- Meta title
- Meta Description
- Alt text on Images
- Body of your Blog Post
- Achor Text
What type of content is best for SEO Copywriting?
If you’re a blogger working on your blog and want tremendous results, you should know “What type of content is best for SEO Copywriting?”
Three types of content are best when we talk about blogging
- Entertainment Base Content.
- Informative Content.
- Commercial Content.
Most people write blogs on Informative & Commercial Content. In this case, you should use 30% commercial and 70% informative content on your website.
Remember that your blog should contain valuable information that helps your readers solve their pain problems.
How do I know what keywords to use?
After learning enough about SEO copywriting, you might want to know how I know which keyword to use in my content.
There are two ways to help you find better keywords for your SEO copy.
Manual Search
You can search keywords manually. You can find keywords by typing the primary keyword in the search bar, and Google will automatically show you what people are searching for around your niche.
Use tools for keyword Search
The second way is to use tools for keyword search. There are several tools you can use for keyword research. Some of them are free, and some of them are paid, such as:
| Paid Tools | Free Tools |
| Semrush | Google Keywrod Planner |
| Ahrefs | Ubber Suggest (free with limitations). |
| Moz |
How can you track your SEO copywriting?
The tools are Google Analytics and Google Search Console. They allow you to track your website’s performance or visitor activities. The stats provided by these tools can help you optimize your website accordingly.
These tools give us a detailed report on everything related to our website. With the help of suggestions mentioned in the report, we can make our copy friendly for search engines and users.
Bonus Tip
If you don’t have enough money to buy a paid keyword research tool for SEO copywriting,
For that, I searched for a keyword suggestion extension that would make your keyword research tool easier and also save you time.
The extension is called “Keywords Everywhere.” You can use this extension without paying any cost. Yes, its premium plan gives you more facilities, but its free plan is more than enough for your keyword research.
Conclusion
I hope that after reading this article, you have a clear understanding of “ What is SEO Copywriting?” because in this article, I try to give you all the knowledge that you need about it.
I have not only explained SEO copywriting but also answered some questions that may have been on your mind to better understand it.
I hope you now have enough knowledge about SEO copywriting. If you want to know more, you can email me.