Hey, have you been looking for guidance on how I can improve my website copy?
Many people do not know about quality website copywriting and invest vast amounts in paid activities. Because of this lack of knowledge, they get few leads, and as a result, many people shut down their businesses.
Are you one of those who do not know why quality website copywriting meters for your business?
If Yes!
So, don’t worry about it in this blog. I will show you the easy steps you can follow to improve the quality of your website copy. After that, I am sure you can write good-quality website copy for your business, which will help you rank better in search engines.
So, Let’s get started.
First, make a foundation and discuss quality website copywriting and why it matters for your business.
Copywriting is the art of communicating with your audience in a way that is relevant to your business. In my career, I have seen many people open businesses, and in a few months, they shut down because of the low sales ratio. I have helped more than 100 businesses enhance their online sales.
When clients come to me for website marketing, my first step is to analyze their website, and almost 99.9% of the time, I analyze that the communication in their website copy only focuses on sales. Proper word usage is essential in website copy, especially to grab the reader’s attention.
Copywriting enhances communication by helping you write persuasive content that is not sold instead of sales content. You solve audience problems through benefits and values that help them solve their problems.
Six Steps To Follow For Quality Web Copywriting
Good Understanding of Niche
A good understanding of your niche is essential. You will be in trouble if you do not know about your product or service niche.
Nowadays, there is massive competition on search engines, and finding low-hanging fruit (keywords having good search volume and easy to rank) is hard.
Many websites struggle to take the first spot on the search engine in their niche-specific keyword.
So, What can you do if you don’t know your niche,
Don’t worry, let me explain.
In this situation, focus on sub-niches of your niche. This means if you are working as an app development company, your main targeted keyword should be (app Development Company), which is hard to rank.
So instead of this keyword, focus on (sub-niche) low-hanging fruit like (app Development Company in Houston).
This keyword fits in the app development niche and is easier to rank than “app development company.”
Do you still need clarification about this concept?
Let me explain how you can understand your niche better. When you are so confused and nothing works, know these secret competitors are your big friends on search engines. Search your keyword on the Search engine.
Suppose you are providing copywriting services. Type in the search engine Copywriting service, and you will get many results.
In those results, you can find your top competitors and analyze them using tools like (Semrush) and spy on how they cover niches and sub-niches.
You can see in the image that Google chooses the best websites. Just follow the simple rule:
- Open all the best websites.
- Read their content.
- Note how they use niche-specific keywords and niche-supporting keywords.
I always use this practice when I am working on niche research. This practice helps you a lot to write quality website copy according to your niche.
Brand Building through Compelling Copy
Now you have a clear idea about the niche and can work on any niche to write quality website copy. Let’s jump into the second step, where you build your brand through compelling copywriting.
I know you are thinking about what compelling copy is. Do not worry. Let’s discuss it first.
Compelling Copy
In simple words, compelling means making a person believe it or accept it because it is vital. Compelling copy is the copy that evokes readers’ interest and grabs their attention.
Writing compelling website copy is essential because if you don’t, you will fail to grab the reader’s attention and interest.
Let’s discuss steps to help you write compelling copy and build your brand.
1:-Keep it short and sweet
Remember, nowadays people prefer to read less. According to research, the average reader span is only 8.25 seconds. So make sure your copy is attention-grabbing and builds curiosity in the reader’s mind.
2:- Write as you speak
Your readers are human, and it is not necessary that all your readers understand English or any other language very well. So write as you speak. Your copy should be understandable. Avoid jargon and complicated sentence structures. Just make sure to highlight essential benefits in your copy for readers.
3:- Mention your USP (Unique selling point)
By using USP, you show readers how you are different from others. Why should a potential customer choose you instead of others?
4:- Call to action placement
A call to action, or CTA, is an action that you want your customers to take. Make sure to use one call to action with attention-grabbing words.
Value-Driven Content
Value-driven content helps visitors know what benefits they will get from your service or product.
If you need to learn how value-driven content you can structure your website copy, think about these three steps that help create value-driven content.
1:- Outcomes
Mention the outcomes of your product or service on your website that your potential visitor gets as a result of using your solution. Play with emotional factors like fear, happiness, sadness, etc. Remove their frustration with the specific problem they are looking for.
Mark my words: “People want to buy a problem solution they have.”
2:- Relevance
You have to know your audience. Some questions help you learn about your audience and structure suitable web copy for them.
- Who are they?
- What problems do they have with their needs and pain points?
Creating relevant content for your target audience is essential. The content engages readers. Provide valuable resources that help them. Remember, People can easily judge a sales pitch. So do not be salesy. Keep your copy helpful and valuable, which will help your visitors solve their problems.
3: Credibility
People like to know about your past customer’s experiences and how your product or service solves their problems. Also, if you have awards or recognition from authority resources that work in your niche, add them to boost your credibility.
Let’s put ourselves in your customer’s shoes.
If you are looking for air pods and have two resources to buy, one with excellent customer reviews and the second without any reviews, you will choose the first one.
When you are working on your website copy, remember the same thing: your stats, past customer reviews, awards, and recognition help you enhance your credibility.
Enhance engagement with the audience
Engagement is the key to high-quality website copywriting. Engage your audience throughout your web copy. The best engagement example you can see in the first lines of this blog is how I ask questions from the audience to engage the reader from the beginning.
Remember, People love to be recognized.
Let’s discuss some steps that will help you increase engagement in your website copy.
- Include giveaways that add more value, like eBooks and bonus tips.
- Avoid telling about yourself. Focus on their problem. Write like you are talking with them.
- Add appealing visuals relevant to your website copy.
- Ask them for suggestions on how to improve your product or service.
- Follow the AIDA model in your web copy: Awareness, Interest, Desire, and Action.
Rank top on SERP (Search Engine Page Result)
Quality website copywriting helps you rank in the top search engine spot. According to the best Search engine, Google.
Google loves content that helps users instead of content that sells.
According to the google’s content policy:
We don’t allow content that primarily advertises products or services, including direct calls to purchase, links to other websites, company contact information, and other promotional tactics. We also don’t allow sponsored content that’s concealed or misrepresented as independent content.
Reference: Content policies for Google Search – Google Search Help
Let’s discuss tips that help rank your web copy on top and engagement-driven.
- When you are working on the title and description of your web page, include keywords; this helps to enhance your CTR (click-through Rate).
- Within the content link, another internal link of another relevant page helps search engines crawl another relevant page of your website.
- Include alt tags in your images. Remember, do not use stock photos. Try to create unique photos.
- Add social media Meta tags to your page.
- Avoid keyword stuffing in your copy. Just use keywords naturally in your content that fulfill topic needs.
Three-step formula (PIS) that boasts your website copy Quality
Problem
Every product and service is developed to solve the user’s specific problem. Quality website copy always focuses on user problems that they have primarily.
So, in the first step, please write down the problem your audience has and highlight those problems in your copy to evoke them. Do the research and ask about it in the community. You can use Google auto search to find out user problems, and people can also ask questions. Remember, this step should focus on Top of the funnel audience.
Initiate
In this step, initiate that problem and convey a message that you understand their problem very well. Include stats and reasons why they have that specific problem. In this step, you must be careful not to be smart with your audience. Please give them the correct stats and reasons that can be relevant to their problem.
Solve
After initiating the problem final step, solve their problem with the help of benefits they will get after using your product or service. Using your past customer reviews, your credibilities like awards and other recognition will enhance the chances of sales. Remember to use the features in your copy, but your primary focus should be on benefits.
Conclusion
Now you have complete information on how to write quality website copy. I hope you learn something valuable from this blog.
Let’s take a bird’s eye view of the complete blog.
- In the beginning, we discussed why quality website copywriting matters for your business.
- After this, I have mentioned about six steps you should follow to write quality website copy.
- Step one is about understanding the niche, where I have shared information about niche research by using competitors.
- Step two is about compelling copy that can attract the reader’s attention.
- Step three focused on value-driven content, where I discussed the importance of outcome, credibility, and relevance.
- Step four covers user engagement, where I have guided you on how to engage your user through five steps.
- In the step fifth step, I mentioned the importance of good copywriting, how it helps you rank better on Google, and which things are essential to add to your copy to make it website-friendly.
- In the last step, I have shared (PIA) formula, which can help you to craft web copy that is engaging.
If you still have any questions, you can comment here or send me an email. If you need any help with your website copywriting, I will help you.