Hey, Are you a Marketer or an Entrepreneur? and just a Normal Person who wants to know about the 4C’s of Marketing Model so you come to the right place
Because;
Here We’re going to tell you about
Why the 4 C’s of Marketing Model is Good for Business?
You may know the marketing term 4P’s of marketing which means
- Product
- Place
- Price
- Promotion
It’s a popular marketing term that most marketers use even in the current digital era. It’s a customer-guided approach that may be more effective than one centered on products.
But if you miss 4C’s Marketing Model, believe me, you may miss a considerable chunk of your sales.
That’s why if you want to learn about 4C’s, so you should connect with this article Because in this article, we’ll discuss.
What We’ll discuss?
| 1 | What is 4Cs Marketing Model? |
| 2 | Two 4C’s Marketing Model |
| 3 | Customer |
| 4 | Cost |
| 5 | Communication |
| 6 | Convenience |
| 7 | How can I used this Model? |
| 8 | Conclusion |
What is 4Cs Marketing Model?
History
If you’re in marketing, you heard the word the 4P’s; in the many past, marketers used this marketing model in their marketing strategy.
After some argument and discussion, they concluded that it should be improved and expanded, so, at the time, 4C’s of marketing were introduced.
4Ps approach does not focus on people (i.e., employees), even though they are essential, especially in personal selling in the business-to-business (B2B) market. That’s why 4C’s were introduced.
The 4C marketing model was first proposed by Bob Lauterborn.
Definnition
The 4C’s is a kind of marketing model that allows you to think about your product from a new perspective in this competitive era; it also helps you position your product.
4C’s stands for
Customer
Cost
Communication
Convenience
Two 4C’s Marketing Model
There, two groups of marketers have created the 4C’s marketing method.
Let’s discuss both marketings
No:1
The 4C’s marketing model replaces the 4P’s model: where we discuss the consumer wants & needs.
No:2
The 4C’s for marketing Communications, it used to make Clarity; Credibility; Consistency, and Competitiveness.
| 4C’s | 4C’s |
| Convenience to buy | Consistency |
| Cost to Satisfy | Clarity |
| Communication | Competitiveness |
| Consumer wants & needs | Credibility |
Customer
The first C is the consumer yes, it’s one of the most important for your marketing strategy. You can’t make an effective marketing strategy without knowing your ideal consumer or audience.
To understand your target audience, you should research your target audience and what’s their wants & needs. To know your ideal customer profile, you can use the technique called
- When ( when your ideal audience is available)
- Where ( where your ideal audience live)
- What ( what are your ideal audience characteristics)
- Why ( why they will buy your product)
- How (how they will buy your product)
If you research your ideal customer profile, you can easily communicate with them and understand their needs and wants so; you can sell your product or services very quickly.
Cost
In this stage, you need to fix your product cost so your ideal customer can easily buy your product.
You must first research your audience, how much they can pay or how much they earn? are you willing to pay for your product or not?
You have to keep all these criteria in your mind while setting up the cost of your product; you should also mention the tax and shipping charges; you have to be transparent about your product cost.
So, your customer can trust you because many companies in the market hide their hidden charges and disclose them at the end of the sales, which negatively impacts your customer’s mind.
Communication
In this stage, you must develop a good relationship with your audience so they can engage with you. You have to engage them by doing various activities.
One of the most effective strategies that will help you communicate with your audience is giving them information through content marketing.
Yes, you can educate your audience and give them questions and answers, so it’ll help engage you with your audience. For better communication, you can utilize social media channels like FB, insta, and Youtube.
You can show your product in the form of a solution while discussing their problems.
Convenience
In this stage, you have to make the whole customer journey easy for your customer so they can easily buy your products without any hassle.
In the customer journey or the whole sales process, you must figure out the barriers that can keep your audience away from your products.
In this digital era, the barriers could be like
- You don’t have well-structured website
- Don’t have good customer support
- You don’t have multiple payment options
If you fix these kinds of problems, you’ll see how much your sales will increase.
How can I used this Model?
In this diagram, you can see how the 4C’s work for your product. Each circle defines its importance and how it affects your product or business. According to these stats and 4 factors, you can take action and can improve your product’s quality and increase your sales.
This template can help you to understand how you can take action by using this template
The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness
In this diagram, you can see how the 4C’s work for your product. Each circle defines its importance and how it affects your product or business. According to these stats and 4 factors, you can take action and can improve your product’s quality and increase your sales.
This template can help you understand how to take action by using this template.
Conclusion
I hope you understand the concept of 4C’s because I already explained why the 4C’s Marketing Model is Good for Business. In detail, first, we discussed the 4C’s; we talked about their history and two different models and each term in detail.
Now, I hope you can better understand the 4C’s; if not, you can read our complete guide about how to apply 4C’s? or give us any suggestions in the comment box below.
Note: If you want to learn more copywriting formulas, click here.